Useful things, freely given.
Plain-English guides and free tools on building for the web, using AI well, and getting found on Google and AI search. No gatekeeping, no sign-up.
How to brief an AI assistant so it actually helps customers
Most business chatbots fail because of the brief, not the technology. The five things to nail before anyone builds an AI assistant for your business.
Core Web Vitals, explained without the jargon
Google grades every page on three things a visitor can feel: how fast it loads, how quickly it responds, and whether it jumps around. What they mean for you.
Do you actually need a native app, or is a PWA enough?
Native apps are expensive and slow to ship. For most businesses an installable web app does the same job without the app-store tax. How to tell which you need.
The five numbers that tell you if your website is working
Traffic is not one of them. The five business numbers that decide whether your website earns its keep, and a scorecard that turns them into a single figure.
How much is manual admin costing you? (calculator)
Repetitive admin quietly eats hours every week. Put in a few numbers and see what those hours are worth in a year, then decide what to automate first.
SEO or Google Ads: which should you spend on first?
One is rented, the other is owned. Which you start with comes down to a single sum: what a click costs you against what a customer is worth. Worked through with real numbers.
The real cost of a slow website (it is bigger than you think)
A three-second load time quietly sends more than half your mobile visitors away. Here is what slow really costs, and the handful of fixes that matter most.
Does your writing sound like a robot? Run it through the checker
A free tool that flags the words and sentence habits that make text read as AI-generated, plus why cleaning them up helps real readers and AI search trust you.
What GEO actually is, and how to get named by ChatGPT
People are asking AI for recommendations instead of scrolling Google. Here is how Generative Engine Optimization gets your business cited in those answers.